Would You Like a Beer With That Latté?
If you're a pet owner, you're aware of a powerful strategy veterinary clinics use to drive sales and profits. Boarding facilities attract new customers and generate revenue for other services. What is...
View ArticleWhat Can Online PR Do for Your Small Business?
What Can Online PR Do for Your Small Business? Guest author Jim Bowman is a leading public relations expert. He spent 25 years leading corporate communications departments before immersing himself in...
View ArticleResolve To Make a Decision
Abraham Lincoln once described a general who was unwilling to make decisions under pressure as "acting like a duck that had been hit on the head." Although I've never actually observed the behavior of...
View ArticleYou Can Have Any Color You Want, As Long As You Want Black (Part 1)
This week, I get to incorporate two of my favorite topics, history and old cars, into a two-part article. My title is one of Henry Ford's most quoted statements. He actually said, "Any customer can...
View ArticleWHAT A CPA KNOWS ABOUT MARKETING: MORE SALES AREN’T ALWAYS THE ANSWER
There is an old joke about a marketing executive who bought a truckload of melons from a farmer for $1 each. He advertised them for sale at $0.85. When his CFO asked how he planned make a profit, he...
View ArticleEight Secrets from a Serial Blogger
Have you been thinking about blogging, but are concerned whether your writing skills will translate into effective online communications? Increase your chances of success in getting your message to the...
View ArticleTACTICAL SOUP WON’T CURE MARKETING WOES
Motivational speakers Jack Canfield and Mark Hansen created an entire industry with the 1993 introduction of their Chicken Soup for the Soul book series. They have since sold over 100 million copies,...
View Article
